Mashrou3i in Sidi Bouzid – Zina of Arjouan Entreprise

USAID is helping to develop programs that generate sustained economic growth and provide meaningful employment opportunities for Tunisian youth.  In January 2017, USAID/Tunisia awarded a $12.5 million grant to Mashrou3i, a program implemented in concert with the Italian Agency for Development Cooperation, the Hewlett-Packard Foundation, and the United Nations Industrial Development Organization to provide entrepreneurship training and business coaching services to entrepreneurs in 14 interior governorates (Beja, Gabes, Gafsa, Kasserine, Kairouan, Kebili, Kef, Jendouba, Medenine, Sidi Bouzid, Siliana, Tozeur, Tataouine, and Zaghouan).

Initially the program worked with 121 entrepreneurs in four governorates and created 1,261 jobs; based on this successful track record, the new phase is expected to create an additional 6,000 jobs.

One of the beneficiaries of this program, Zina Ouled Si Ali from Sidi Bouzid. In 2015, Zina launched her small business, “Arjouan”, a Computer Numerical Control (CNC) engraving and cutting workshop that offers customized decoration articles and tailor-made furniture to its customers.

Based in the city center of Sidi Bouzid, Zina produces numerous items for local people and wholesalers and wishes to develop her market outside the governorate, in particular the surrounding regions and large conurbations on the coast such as Sousse, Sfax and also in the capital of the country, Tunis.

The idea of launching her business in her home town began in 2012 after completing numerous graphic design, communications and promotional jobs, including publications and brochures, using desktop publishing software. Her technical skills in digital design made her realize that she could also master the Numerical Control Tool Machines, which can cut soft materials such as wood and engrave on glass and marble.

Zina decided to established her workshop in Sidi Bouzid and specialize in wood, but realized she lacked managerial experience. In March 2014, Zina took part in the HP LIFE e-Learning face-to-face training, hosted by the United Nations Industrial Development Organization (UNIDO) as part of the “Mashrou3i” project, which is supported by USAID, the Italian Development Cooperation and the HP Foundation. This four-day entrepreneurial training provided her with the business and IT tools to develop a solid business plan, better define her offering, target her clientele, set prices, control costs, and manage personnel. She also participated in UNIDO’s Business Coaching training in June 2015 to hone her skills and successfully launch her business.

Today Zina works in her studio with the support of a large CNC machine, two full-time employees and one seasonal employee. She also regularly attends craft fairs, such as those in Kram and Sousse, where she exhibits her products and builds her network of customers.

Zina wants to develop her market at the national level through new approaches and is considering purchasing an additional machine to specialize more in olive wood, a niche that could open up more markets.

Zina has a serene smile. “Starting your business is not easy, it is very stressful, you have to go as you say in Tunisian “khatwa khatwa”, “step by step”. To succeed, you have to be risk-averse and have a lot of patience while remaining optimistic, no matter what.”