The MEPI funded FinTech Catalyst project helps Tunisian startups address the fintech needs of local corporations through targeted training, mentoring and coaching. Implemented by the Small Enterprise Assistance Funds (SEAF), in partnership with CEED Tunisia, the project works with Tunisian corporate partners to identify their fintech needs and then selects Tunisian startups with the potential to address those needs.
Thus far, four selected startups have created 11 innovative fintech solutions, which have been purchased by the project’s local corporate partners for over $60,000. The four startups have created 28 new jobs and retained their corporate partners as established clients, ensuring a sustainable revenue stream.
Solixy is a start-up that develops innovative financial solutions based on artificial intelligence for the retail sector. Solixy applied for the project’s competition with Assurances Maghrebia, a Tunisian insurance company, to design an innovative chatbot. FinTech Catalyst gave Solixy technical assistance to improve their business model, commercial strategy and pitching techniques, which helped them better support their corporate partner. During the working sessions with Assurances Maghribia, Solixy developed an effective pricing strategy to attract and retain new customers. This ultimately enabled Solixy to sell its’ fintech solutions to Assurance Maghrebia. Additionally, Solixy secured four additional purchase orders for their chatbot solution.
Atila Telco, Tunis:
Atila Telco was created in 2017 and originally operated within the banking sector only. Through the MEPI Fintech Catalyst project, the start-up expanded its’ customer portfolio and penetrated the telecommunication market by obtaining a purchase order from Tunisie Telecom to create a digital solution to analyze customer data to better predict future behavior.
Deepera provides fintech solutions based on artificial intelligence. Deepera signed purchase contracts with Attijari and Amen Banks for its’ conversational service agent, which combines artificial intelligence with human speech. These deals helped Deepera cover its’ short-term costs and benefit from additional financing to accelerate the development of its other projects. In addition, CEED Tunisia connected Deepera with a pioneer software company in Morocco that is considering investing up to $100,000 in innovative startups.
Dqlick specializes in digital transformation in the insurance industry. One of the main products offered by the start-up is a platform that brings together clients, insurers, brokers, and healthcare professionals. Dqlick’s team increased its’ understanding of corporate partners’ needs through the co-creation sessions and identified ways to improve its’ product through coaching and mentoring sessions. With the support of the project, Dqlick signed a partnership agreement with an insurance company in Mali, recruited a new business development officer, and raised funds from SAVE – a Tunisian mechanism that provides funding to Tunisian start-ups to help navigate the Covid-19 crisis.
In addition to helping startups establish local partnerships and expand their local clientele base, the FinTech Catalyst project has supported the creation of partnerships with U.S. software companies, including Amazon Web Services, IBM, and Microsoft. The U.S. partners have provided generous financial contributions and mentorship to ensure the development of the Tunisian startups. Amazon Web Services offered $11,500 in free cloud services to each participating startup.